SOMNO® Privacy Policy

 

Last updated: 29 September 2026

SOMNO® respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Somno Ltd (“SOMNO”, “we”, “us” or “our”) collects, uses, shares and protects personal information when you:

• visit drinksomno.com;

• purchase or subscribe to SOMNO products;

• complete an assessment, quiz or questionnaire;

• create or use a customer account;

• contact our customer support team;

• sign up for email or SMS communications;

• leave a review, testimonial or other content; or

• otherwise interact with SOMNO online.

We process personal information in accordance with applicable data protection law, including the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (“PECR”), as amended, the EU GDPR where applicable, and the Swiss Federal Act on Data Protection (“FADP”) where applicable.

1. Who We Are

The controller responsible for your personal information is:

Somno Ltd
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Email: support@drinksomno.com

For privacy questions, requests or complaints, contact us using the email address above.

2. Personal Information We Collect

The information we collect depends on how you interact with SOMNO.

Information you provide to us

This may include:

Identity and contact information

• name;

• email address;

• telephone number;

• billing address;

• delivery address.

Order and transaction information

• products purchased;

• subscription status;

• order history;

• delivery information;

• refunds and returns;

• discount or promotional information;

• payment status.

Payments are processed through third-party payment providers. We generally do not receive or store your complete payment-card details.

Account and subscription information

This may include:

• account credentials;

• subscription frequency;

• renewal settings;

• product selections;

• subscription cancellations or changes.

Assessment and questionnaire information

If you complete a SOMNO assessment, quiz or questionnaire, we may collect information you choose to provide about matters such as:

• occupation or working pattern;

• shift schedule;

• sleep habits;

• sleep difficulties;

• recovery;

• energy;

• lifestyle;

• goals;

• preferences; and

• other answers you voluntarily provide.

Some information concerning sleep or wellbeing may, depending on its nature and how it is linked to you, constitute information concerning health.

Where information constitutes special-category personal data under applicable law, we process it only where we have an appropriate legal basis and, where required, your explicit consent.

SOMNO assessments are designed to provide general information or product guidance. They are not medical diagnoses and are not used to make medical decisions about you.

Communications

We may collect information contained in:

• customer-support messages;

• emails;

• contact forms;

• social-media messages;

• complaints;

• returns or refund requests.

Reviews and user-generated content

This may include:

• product reviews;

• ratings;

• photographs;

• videos;

• testimonials;

• survey responses;

• other feedback you choose to provide.

3. Information Collected Automatically

When you use our website, we and our technology providers may automatically collect information such as:

• IP address;

• device type;

• browser type;

• operating system;

• approximate location derived from IP address;

• pages viewed;

• referral source;

• links or advertisements clicked;

• session information;

• shopping-cart activity;

• checkout activity;

• purchases;

• interactions with our website;

• cookie identifiers;

• advertising identifiers; and

• technical and diagnostic information.

We collect some of this information through cookies, pixels, tags, software development tools and similar technologies.

See Section 11 — Cookies and Similar Technologies below.

4. Information We Receive From Other Sources

We may receive information from companies that help us operate SOMNO, including:

• our ecommerce platform provider;

• payment providers;

• delivery and fulfilment partners;

• subscription-management providers;

• analytics providers;

• advertising platforms such as Meta;

• email or SMS providers;

• fraud-prevention providers;

• customer-support services;

• review platforms; and

• other technology providers used to operate our website.

For example, an advertising platform may tell us that someone viewed or interacted with a SOMNO advertisement.

We may combine this information with information we already hold about you where permitted by law.

5. How and Why We Use Your Information

We use personal information only where we have a lawful basis for doing so.

Processing orders

We use your information to:

• process purchases;

• take payment;

• deliver products;

• send order confirmations;

• manage returns and refunds.

Lawful basis: performance of our contract with you.

Managing subscriptions

We use your information to:

• create and manage subscriptions;

• process recurring payments;

• manage renewals;

• process cancellations;

• communicate subscription changes.

Lawful basis: performance of our contract with you.

Customer service

We use information to:

• answer questions;

• resolve problems;

• manage complaints;

• deal with returns or delivery issues.

Lawful basis: performance of our contract with you and/or our legitimate interest in providing effective customer service.

SOMNO assessments and personalisation

We may use answers you provide to:

• generate assessment results;

• personalise content;

• recommend relevant SOMNO information or products;

• understand the needs of our customers;

• improve our products and customer experience.

Lawful basis: consent, performance of a service requested by you and/or legitimate interests, depending on the particular processing.

Where assessment information constitutes special-category personal data, we will use an appropriate Article 9 condition and, where required, obtain your explicit consent.

Improving SOMNO

We may analyse how customers use our website and products to:

• understand website performance;

• improve pages and checkout flows;

• identify technical problems;

• improve products;

• understand customer preferences;

• measure customer experience.

Lawful basis: our legitimate interests in operating and improving our business.

Where cookies or similar technologies require consent, we will also obtain that consent.

Security and fraud prevention

We may use personal information to:

• detect fraud;

• prevent misuse of our website;

• secure accounts;

• protect transactions;

• investigate suspicious activity.

Lawful basis: legitimate interests and, where applicable, legal obligations.

Legal and regulatory obligations

We may process information where necessary for:

• accounting;

• taxation;

• regulatory obligations;

• responding to lawful authorities;

• establishing, exercising or defending legal claims.

Lawful basis: legal obligation and/or legitimate interests.

6. Our Legitimate Interests

Where we rely on legitimate interests, those interests may include:

• operating SOMNO efficiently;

• protecting our customers and business;

• preventing fraud;

• improving our website;

• understanding how our website performs;

• improving our products and services;

• providing customer support;

• maintaining records;

• measuring business performance; and

• marketing SOMNO where permitted by law.

We consider whether our interests are outweighed by your privacy rights before relying on this basis.

7. Marketing

If you choose to receive SOMNO marketing, we may send you information about:

• SOMNO products;

• product launches;

• offers;

• educational content;

• promotions;

• surveys;

• other relevant SOMNO news.

Where required by law, we rely on your consent.

Where permitted by PECR, we may also contact existing customers about similar SOMNO products or services where the relevant requirements for existing-customer marketing are satisfied and you were given an opportunity to opt out.

You can stop receiving marketing at any time by:

• clicking the unsubscribe link in an email;

• using the opt-out method provided in an SMS; or

• emailing support@drinksomno.com.

Withdrawing from marketing does not stop essential messages relating to an order, subscription, payment, account, safety notice or customer-service request.

8. Advertising and Profiling

We may work with advertising platforms, including Meta, to:

• measure advertising performance;

• understand whether advertisements lead to visits or purchases;

• create advertising audiences;

• show advertisements to people who may be interested in SOMNO;

• limit repeated advertising;

• improve our advertising campaigns.

This may involve information such as:

• cookie identifiers;

• device identifiers;

• IP address;

• website interactions;

• product views;

• purchases;

• advertising interactions.

Where applicable law requires consent before advertising cookies, pixels or similar technologies are activated, we request that consent through our cookie controls.

You can change your cookie preferences using the privacy or cookie controls available on our website.

Advertising companies may process information under their own privacy policies and, in some circumstances, may act as independent controllers rather than processors acting solely on our instructions.

9. Automated Processing

We may use automated rules or systems to:

• personalise website content;

• generate assessment results;

• recommend products;

• segment marketing audiences;

• detect potentially fraudulent transactions.

SOMNO does not currently use solely automated decision-making that produces legal or similarly significant effects on you.

If this changes, we will update this Privacy Policy and provide any additional information required by law.

10. How We Share Personal Information

We may share personal information where reasonably necessary with organisations that help us operate SOMNO.

These may include:

Ecommerce and website providers

For example, our ecommerce platform and website applications used to operate the SOMNO store.

Payment providers

To process and verify payments.

Subscription providers

To manage recurring orders, billing and subscriptions.

Fulfilment and delivery providers

To prepare, ship and deliver orders.

Technology and hosting providers

To host, maintain and secure our website and systems.

Analytics providers

To understand website activity and performance.

Advertising providers

For advertising measurement and personalised advertising where legally permitted.

Email and SMS providers

To deliver transactional or marketing communications.

Customer-service and review providers

To manage customer communications, feedback and reviews.

Professional advisers

Such as accountants, lawyers, insurers and consultants where necessary.

Authorities

Where disclosure is required by law or reasonably necessary to protect our rights, customers or others.

Some recipients process information only on our instructions. Others may determine certain purposes and means of processing themselves and therefore act as independent controllers.

We do not sell personal information for money.

Where applicable privacy law gives you additional rights in relation to disclosures for targeted advertising, we will honour those rights where they apply.

11. Cookies and Similar Technologies

SOMNO uses cookies, pixels and similar storage or access technologies.

These may include:

Strictly necessary technologies

These are required for functions such as:

• shopping cart;

• checkout;

• fraud prevention;

• account security;

• remembering privacy choices;

• essential website functionality.

Where the law allows these technologies to operate without consent, they may be activated automatically.

Analytics technologies

These help us understand:

• how many people visit SOMNO;

• which pages are used;

• how visitors navigate the website;

• whether pages or website features work properly.

Advertising technologies

These can help us:

• measure advertisements;

• understand conversions;

• create advertising audiences;

• personalise advertising.

Preference technologies

These can remember choices you have made and improve your website experience.

Where consent is legally required, non-essential technologies will not be activated until you provide that consent.

You can accept, reject or change your choices through the cookie/privacy controls available on our website.

Withdrawing consent does not affect processing that occurred lawfully before consent was withdrawn.

12. International Transfers

SOMNO and some of our service providers may process personal information outside the country in which you live.

For example, technology providers may process information in the United States or other countries.

Where personal information is transferred internationally, we use appropriate protections where required by law.

These may include:

• a recognised adequacy decision;

• the UK International Data Transfer Agreement;

• the UK Addendum to the EU Standard Contractual Clauses;

• EU Standard Contractual Clauses;

• contractual safeguards recognised under Swiss data-protection law; or

• another lawful transfer mechanism.

You may contact us at support@drinksomno.com if you would like further information about safeguards relating to international transfers.

13. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

Retention periods vary according to the information involved.

For example:

Order, payment and accounting records
Normally retained for the period required by applicable tax and accounting law, which may be approximately six years or longer where legally required.

Customer accounts
Retained while your account remains active and for a reasonable period afterwards.

Subscription records
Retained for the duration of the subscription and for an appropriate period afterwards for legal, accounting and customer-service purposes.

Customer-support communications
Retained for as long as reasonably necessary to resolve the matter and maintain appropriate business records.

Marketing information
Retained until you unsubscribe, withdraw consent or we otherwise determine that retaining it is no longer appropriate, subject to maintaining limited suppression records so that we can respect your opt-out.

Assessment information
Retained only for as long as reasonably necessary for the purpose for which it was collected, subject to applicable legal requirements and any consent you have provided.

Reviews and testimonials
May be retained while published or otherwise used by SOMNO unless deleted, anonymised or removal is required.

When information is no longer required, we delete, anonymise or securely dispose of it.

14. Your Privacy Rights

Depending on where you live and the circumstances of the processing, you may have rights including:

• the right to access personal information we hold about you;

• the right to correct inaccurate information;

• the right to request deletion of your information;

• the right to restrict certain processing;

• the right to object to certain processing;

• the right to data portability;

• the right to withdraw consent;

• rights relating to automated decision-making; and

• the right to complain to a data-protection authority.

Your right to object

Where we process your information on the basis of legitimate interests, you may have the right to object to that processing.

You have the right to object to the use of your personal information for direct marketing at any time.

Withdrawing consent

Where we rely on consent, you can withdraw it at any time.

Withdrawal does not affect processing that took place lawfully before you withdrew consent.

To exercise a privacy right, contact:

support@drinksomno.com

We may need to verify your identity before completing certain requests.

We normally respond within one month, subject to any lawful extension or permitted pause where additional information is reasonably required.

You will not normally be charged for exercising your privacy rights.

15. Privacy Complaints

If you believe we have handled your personal information incorrectly, please contact us first at:

support@drinksomno.com

Please include enough information for us to understand and investigate your concern.

We will investigate data-protection complaints and inform you of the outcome in accordance with applicable law.

You also have the right to complain directly to the relevant supervisory authority.

United Kingdom

You can complain to the:

Information Commissioner's Office (ICO)
www.ico.org.uk

European Economic Area

If the EU GDPR applies, you may have the right to complain to the data-protection authority in the country where you live, work or where the alleged infringement occurred.

Switzerland

You may contact the:

Federal Data Protection and Information Commissioner (FDPIC)
www.edoeb.admin.ch

16. Security

We use appropriate technical and organisational safeguards designed to protect personal information against:

• unauthorised access;

• loss;

• misuse;

• alteration;

• disclosure; and

• destruction.

These measures may include encryption in transit, access controls, secure ecommerce infrastructure and restrictions on who can access personal information.

No online system can be guaranteed to be completely secure, but we regularly consider appropriate security measures based on the information we process.

17. Children

SOMNO products and our website are intended for adults.

We do not knowingly collect personal information from children where doing so would be unlawful.

If you believe a child has provided personal information to SOMNO inappropriately, please contact support@drinksomno.com.

18. Third-Party Websites and Services

Our website may contain links to websites, platforms or services operated by third parties.

Their privacy practices are governed by their own privacy policies.

SOMNO is not responsible for the privacy practices of third-party websites that we do not control.

19. Changes to This Privacy Policy

We may update this Privacy Policy when:

• our services change;

• the technology we use changes;

• our data-processing activities change; or

• applicable privacy law changes.

When we make material changes, we will update the Last updated date above and, where appropriate, provide additional notice.

The current version of this Privacy Policy will be available at:

drinksomno.com/policies/privacy-policy

20. Contact Us

For privacy questions, requests or complaints:

Somno Ltd
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Email: support@drinksomno.com